Head of Marketing
Alpe d’Huez / Les 2 Alpes / Megève / Méribel / Courchevel
Sotheby’s International Realty
We are looking for a Head of Marketing to strengthen our teams and ensure the visibility of our five agencies in the Alps.
Your Mission
Lead the global marketing strategy to reinforce the premium positioning of the agencies, increase their visibility, and optimize the effectiveness of digital actions and acquisition channels, in coordination with Management and the Communication Manager.
Your Responsibilities
• Define the annual marketing strategy and action plans for each agency.
• Ensure premium brand positioning and consistency across all communication channels.
• Identify growth opportunities: new markets, client segments, luxury/real estate trends.
• Oversee the digital strategy (website, SEO, GEO, SEA) and optimize the online customer journey.
• Monitor and analyze KPIs to guide decisions and improve performance.
• Develop partnerships, manage press relations, and organize high-end events.
• Manage the marketing budget, coordinate external providers, and deliver regular reporting to Management.
Profile Sought
• Knowledge of the Alpine region is required
• 3 to 6 years of experience in marketing, ideally in luxury, real estate, or premium tourism.
• Strong expertise in digital marketing, including acquisition strategies and performance management.
• Strategic mindset and strong sense of brand positioning, with a deep understanding of luxury codes and premium environments.
• Advanced analytical skills: KPI tracking, ROI analysis, dashboard creation, and continuous optimization.
• Excellent writing skills, with the ability to craft premium messages and structure impactful content.
• Organized and autonomous, experienced in managing multi-site projects and collaborating effectively with creative profiles.
Objectives
Strengthen the brand’s premium image, increase property visibility, and engage a demanding community.